It's almost impossible to delete your personal information from the web, but a new iPhone app is trying to do just that.
Embarrassing photos from the office Christmas party, frustrated outbursts on Twitter and misguided Facebook check-ins you'd rather forget can all largely be dealt with using the trusty delete button.
But what about your personal information and data about your online habits? Information that can be collected and sold.
DeleteMeMobile – which launched on iTunes this week – aims to remove it.
"Hundreds of data brokers you've probably never heard of track everything people do, online and off," Sarah Downey, from app developer Abine, told Mashable.
This collection of data can create a digital record of your personal information that you don't even know about – information that could potentially reflect negatively on you.
DeleteMeMobile is free to download for iPhone and iPad and, after you've confirmed who you are, will find everything about you collected by data brokers.
However, if you want it to remove the sensitive material, there's a $24.99 subscription fee for three months of unlimited data deletions.
It's not an instant system. While data is found by the software, removing it is often up to the people working behind the scenes, based in Boston in the US, who have to contact the various data brokers to have your information removed from their services.
Naturally, developer Alvine promises not to share your information with the very data brokers it is trying to stop.