Zombies choose brains over bust.
That seems to be the case on the fictional island of Palanai, the zombie-infested location of upcoming action game Dead Island: Riptide.
The game's publisher, Deep Silver, announced a special edition of the game which launches on April 23 that comes with a statue of a severed bikini-clad woman.
Only thing is, the zombies that attacked the poor soul weren't quite as focused on her bust as one might expect brain dead, blood-thirsty zombies to be.
The hand-painted statue "would make a striking conversation piece on any discerning zombie gamer’s mantel" according to Deep Silver sales and marketing director Paul Nicholls.
But the statue has garnered attention for all the wrong reasons, with Twitter abuzz after the statue's reveal with calls of sexism.
"I used to be a Dead Island fan, but this marketing promo for Riptide is just awful," said @rhipratchett.
Rock Paper Shotgun's tweet "With astonishing stupidity, Deep Silver have announced a wretched special edition of Dead Island Riptide" was retweeted over 70 times just as the news broke.
Deep Silver issued an apology after the outcry, saying it "sincerely regrets" the decision.
"We are collecting feedback continuously from the Dead Island community, as well as the international gaming community at large, for ongoing internal meetings with Deep Silver's entire international team today. For now, we want to reiterate to the community, fans and industry how deeply sorry we are, and that we are committed to making sure this will never happen again."
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